Transform Your Travel Guides into Interactive PDFs for a Richer Experience

Modern consumers buy their groceries, clothing, and household supplies online. They stream their favorite media there, too. So, it’s no surprise that travel booking (and browsing) happens online, with the average traveler spending more than five hours browsing online content in the 45 days before booking a trip.

Your customers may no longer wander into their local neighborhood travel agency, but that doesn’t mean they’re not interested in leafing through a glossy travel brochure for vacation inspo.

How can you seamlessly integrate interactive travel guides into your customer’s online shopping experience? How can you use interactive PDF tools to bring these possible destinations to life?

With FLIPpages, you can provide your customers with appealing, inclusive digital travel guides. Here’s how.

Step-by-step guide to transforming your travel guides into interactive PDFs

With FLIPpages, converting your existing travel guides into interactive PDFs takes just a few steps. Save the heavy lifting when it’s time to help clients book an off-season ferry to a distant island!

You’ll benefit from these features:

• Get ready for an upgrade: Upload your PDF directly to FLIPpages. There’s no middle step, no matter the content.
• Keep it on theme: Choose from a variety of themes to find the one that best fits your content, audience, and message.
• Customize, personalize, and finalize: With a unique URL for easy distribution and cross-platform updates, you can publish and share your brochure!

Make the most of your marketing and customer outreach strategies by providing customers with a sleek, polished experience once they land on your website. Consider tailoring digital publishing for travel specifically, incorporating relevant videos or even interactive maps of destinations to complement and enhance your travel guides.

However you choose to present the information your customers seek, you’ll want to make sure they can access your digital travel guides with just a few quick clicks. FLIPpages can help you do that.

Best practices for designing interactive travel guides

When you include interactive travel guides in your digital content, you want customers to come away with a vivid, almost tactile sense of what it might be like to travel to your featured destinations.

Here are a few ways to do that:

• Design the details: Travel guides aren’t appliance user manuals. They should provide a streamlined, glamorous, appealing user experience. Make sure they’re laid out so that users can navigate them intuitively, absorb their content logically, and interact with any responsive designs.
• Prioritize accessibility: Make sure you reach potential customers with ADA-compliant, ad-free, inclusive interactive PDFs.
• Respond in real-time: Interactive travel guides will display properly on mobile devices, work across platforms, and allow for real-time updates for products and pricing based on customer needs. You can effortlessly share brochures across channels, on social media, or via email.

Ultimately, you want to present the information in your brochures as attractively as possible so that customers feel they’re in good hands when booking their travel.

Why interactive PDFs are the future of travel guides

In the second quarter of 2024, US retail eCommerce sales peaked at nearly 300 billion. Clearly, consumers want to make their purchases online, including booking travel, since online sales account for 70 percent of global revenue in travel and tourism.
Traditional travel guides are expensive to manufacture, limited in their reach, and easily misplaced. Static digital travel guides solve these problems but lack that extra ‘wow’ factor.

But digital travel guide engagements offer something new. Interactive PDFs allow for audio and video integration, can include interactive maps, and may even allow users to create personalized itineraries.

They also allow your agency to:

• Enhance user experience with easy navigation and search
• Distribute your brochures to a wider audience with ease
• Monitor customer engagement with advanced tracking and analytics

With FLIPpages, brochures and PDF travel guides can be designed using various themes. Your agency can customize them so they’re perfectly tailored to the customer base you’re trying to reach. If a customer wants a closer look at features highlighted in your brochure, they can click on a video shared by another traveler, fill out a form for more information, or explore a region map.

And they can do it all in a format that adapts smoothly to the mobile viewing experience.

Your agency can even work with travel influencers to maximize the impact of your digital travel guides. Collaborate with satisfied travel customers to embed your PDFs on other sites, link to your services, or help potential customers explore your offerings. They can share their own experiences while directing new clients your way.

Give genuine getaway glimpses with FLIPpages

Just like how we shop, the way we travel has changed dramatically in the age of eCommerce. Much of the information once provided by trusted travel agents is now available to any traveler with internet access, and modern agencies must offer a customer experience that can’t be replicated elsewhere.

That’s where interactive PDFs come in. Draw your customers in with eye-popping visuals, easy access, and inclusive design. Make sure they can find you on your website and elsewhere in the online travel community. Keep them clicking once they land on your interactive travel guides.

You can do all this—and more!—with FLIPpages. Explore our range of FLIPpages solutions for creating interactive travel guides and access custom digital brochures and catalogs via our parent company at dirxion.com.

Your next customer may be daydreaming about their next vacation, and our tools can help you make their dreams a reality.

Get started today with a free trial!