Marketing plays a crucial role in the success of small businesses eager to reach new audiences and expand their clientele. It’s important to create innovative marketing strategies and refresh them annually to keep your audience eager to engage. However, a new year means shifting small business trends; 2025 brings unique challenges and opportunities that may…
Content marketing is a tried-and-true marketing method that exploded in popularity with the rise of search engines. With everyone looking for answers or simply enjoying entertaining reads and watches, brands that provide those through engaging content better connect with and expand their audiences. One survey revealed that more than 80% of marketers say content marketing…
The travel industry is going through a digital revolution, with new technologies and tools transforming every aspect of this space. Travelers now have access to smart, advanced technology at their fingertips, which enhances and supports their travel experience. Today, using the latest tech is no longer optional for travel businesses; it’s crucial for meeting customer…
Cruises are one of the most sought-after forms of vacation and tourism, and the industry has even picked up steam in recent years. And it makes sense why: cruising allows travelers to easily visit their dream destinations on board luxurious ships while enjoying world-class dining, entertainment, and facilities. If you work for or own a…
College promotional items can considerably boost your school’s reputation and recognition amongst prospective students. Around three-quarters of promotional product recipients quickly recall who gave them an item—meaning the next time they scrawl with your pen or sip from your mug, your institution will be on their minds. However, college promotional products aren’t simply handed out…
If there’s any space that’s been completely overhauled by digital transformation, it’s travel. Today, travelers get their recommendations from social media, read reviews on search engines, and book based on photos and videos that they see. If you’re a travel agent, navigating the digital world can be just as intricate as the physical one. For…
Nowadays, online menus are more than just a list of dishes—they’re a powerful online marketing tool for restaurants. Done right, they can turn curious website visitors into loyal diners who keep returning for more. In fact, according to TouchBistro’s 2024 Dining Trends Report, 85% of customers search for a menu online before choosing a new…
In today’s fast-paced digital era, dining has transformed significantly. With many dining options available at the click of a button, restaurants must establish a compelling online presence to distinguish themselves from the competition and captivate potential customers. This digital shift has become imperative for restaurants to thrive in an environment where diners have unparalleled access…
From crafting mouthwatering menu descriptions to curating the perfect playlists, anyone in the service industry knows that an enormous amount of effort goes into creating a buzz-worthy restaurant experience. However, even the most brilliantly planned venue is subject to poor sales if it relies on word-of-mouth referrals alone. In fact, it’s estimated that one in…
Whether you own a casual breakfast joint in a bustling neighborhood or manage an award-winning restaurant at a high-end resort, crafting your menus may bring you nothing but pure joy. Writing delicious descriptions, selecting the perfect font, and collaborating with your head chef on seasonal changes hammer home the thrills of operating your restaurant. Keeping…