As a small or medium-sized business, every task crossed off your to-do list is cause for celebration, including finishing a new digital PDF catalog or brochure. You worked hard to showcase your offerings and demonstrate your business’s value, and now, you’re ready to share your PDF with current and future customers. But how can you…
Digital catalogs, sometimes called electronic catalogs or e-catalogs, are the virtual descendants of traditional print catalogs. While paper catalogs have remained relevant to an extent, the glossy mailers of years past have experienced a radical makeover in the digital age. In fact, today, digital catalogs are helping businesses drive sales like never before. But how?…
Maybe you remember the days of flipping through paper catalogs: they’d arrive in the mail, and you’d comb the glossy pages, maybe even circling the items you wanted to order. But like landlines and MP3 players, paper catalogs have gone out of style. Now, we’re in the age of digital catalogs. What is a digital…
Let’s face it: these days, print catalogs simply collect dust. That’s why, instead of spending time and money printing and distributing “old school” catalogs, forward-thinking businesses (both big and small) are turning to digital, interactive catalogs. In place of static product pages, interactive catalogs can captivate your audience and enrich their shopping experience with embedded…
PDFs may have been introduced over thirty years ago, but they’re more popular than ever now—you (and your customers) probably use online PDFs more often than you think. From the menu at your favorite neighborhood restaurant to glitzy real estate brochures, online PDFs allow business owners to show off their publications in a modern, digital…
If you’re selling products online, you’re in luck: it’s never been easier to reach a global audience of shoppers than it is today. But to win over your potential customers, you must show them your products in the right light. For this, you can turn to online catalogs, which showcase your inventory in an engaging,…
The travel industry is competitive and fast-paced. Simply offering stunning locations, beautiful experiences, and far-off destinations isn’t enough to attract your ideal customers. You need a laser-focused marketing strategy for travel company audiences designed to draw in clients and maximize your ROI. The travel and tourism market is experiencing a boom, and it’s projected to…
It’s safe to say that entrepreneurs have naturally adventurous, even fearless spirits. Launching a business, after all, certainly isn’t for the timid. Sound familiar? Then, you may be thrilled to know that your dauntless, can-do attitude can easily be applied to one of the most vital components of a small business’s success: building brand awareness…
From social media to search engine optimization (SEO), affordable digital marketing options positively abound. This may be a boon for business owners and marketers alike but it also presents a problem: How can you possibly stand out in the constant flood of content marketing people are exposed to daily? The answer is by leveraging interactive…
As you likely know, small businesses need to be carefully and strategically tended to in order to flourish. This is especially true when it comes to developing your marketing strategy. In fact, an effective marketing strategy is a necessity if you’re looking to grow your customer base and drive revenue (and we’re willing to bet…