A new trend is emerging within America’s colleges and universities: admissions rates are increasing for the first time in decades. Various factors contribute to this ongoing change, but a few key reasons include an aging population and fewer overall applications. Faced with this shrinking market, postsecondary recruiters must up their game to attract a complete…
School newspapers are the pulse of academic institutions, giving student bodies, faculties, and other educational professionals a space to share essential information with their community. They also offer an outlet for self-expression, artistic exploration, dialogue, and more. But physical newspapers are rapidly falling out of favor in America, and only about 4% of the public…
PDFs may have been introduced over thirty years ago, but they’re more popular than ever now—you (and your customers) probably use online PDFs more often than you think. From the menu at your favorite neighborhood restaurant to glitzy real estate brochures, online PDFs allow business owners to show off their publications in a modern, digital…
College promotional items can considerably boost your school’s reputation and recognition amongst prospective students. Around three-quarters of promotional product recipients quickly recall who gave them an item—meaning the next time they scrawl with your pen or sip from your mug, your institution will be on their minds. However, college promotional products aren’t simply handed out…
Grabbing the attention of high school and college students can be a real challenge nowadays. Constantly exposed to eye-catching visuals and dynamic content online, they’re unlikely to be impressed by old-fashioned printed college brochures. Even if your university’s brochure is digital, it won’t stand out unless it offers something unique—animations, videos, or interactive quizzes. Without…
Modern consumers buy their groceries, clothing, and household supplies online. They stream their favorite media there, too. So, it’s no surprise that travel booking (and browsing) happens online, with the average traveler spending more than five hours browsing online content in the 45 days before booking a trip. Your customers may no longer wander into…
Many industries have weathered extreme contractions and rebounds in the years since 2020, but perhaps none more so than travel. With spending expected to reach nearly $7 billion in 2024, travel marketing is booming. US travelers are spending at high levels, and the industry is responding by increasing advertising budgets. This means plenty of customers…
If there’s any space that’s been completely overhauled by digital transformation, it’s travel. Today, travelers get their recommendations from social media, read reviews on search engines, and book based on photos and videos that they see. If you’re a travel agent, navigating the digital world can be just as intricate as the physical one. For…
Nowadays, online menus are more than just a list of dishes—they’re a powerful online marketing tool for restaurants. Done right, they can turn curious website visitors into loyal diners who keep returning for more. In fact, according to TouchBistro’s 2024 Dining Trends Report, 85% of customers search for a menu online before choosing a new…
In today’s fast-paced digital era, dining has transformed significantly. With many dining options available at the click of a button, restaurants must establish a compelling online presence to distinguish themselves from the competition and captivate potential customers. This digital shift has become imperative for restaurants to thrive in an environment where diners have unparalleled access…