Schools are like their own societies, complete with political systems, budgets, sports victories, and artistic performances. To highlight all that activity, school newspapers provide a unique platform that brings students together, sparks conversation, drives change, and showcases the talents of your school community. However, if your school doesn’t produce a publication, it’s not alone: in…
Marketing plays a crucial role in the success of small businesses eager to reach new audiences and expand their clientele. It’s important to create innovative marketing strategies and refresh them annually to keep your audience eager to engage. However, a new year means shifting small business trends; 2025 brings unique challenges and opportunities that may…
Content marketing is a tried-and-true marketing method that exploded in popularity with the rise of search engines. With everyone looking for answers or simply enjoying entertaining reads and watches, brands that provide those through engaging content better connect with and expand their audiences. One survey revealed that more than 80% of marketers say content marketing…
The travel industry is going through a digital revolution, with new technologies and tools transforming every aspect of this space. Travelers now have access to smart, advanced technology at their fingertips, which enhances and supports their travel experience. Today, using the latest tech is no longer optional for travel businesses; it’s crucial for meeting customer…
Engagement is crucial to every form of journalism. When it comes to your high school newspaper, you’re dealing with many of the same problems as any large-scale media operation. Even though the scale may be smaller, the fact remains that the most important part is keeping your readers engaged. But engaging student readers comes with…
Cruises are one of the most sought-after forms of vacation and tourism, and the industry has even picked up steam in recent years. And it makes sense why: cruising allows travelers to easily visit their dream destinations on board luxurious ships while enjoying world-class dining, entertainment, and facilities. If you work for or own a…
A new trend is emerging within America’s colleges and universities: admissions rates are increasing for the first time in decades. Various factors contribute to this ongoing change, but a few key reasons include an aging population and fewer overall applications. Faced with this shrinking market, postsecondary recruiters must up their game to attract a complete…
School newspapers are the pulse of academic institutions, giving student bodies, faculties, and other educational professionals a space to share essential information with their community. They also offer an outlet for self-expression, artistic exploration, dialogue, and more. But physical newspapers are rapidly falling out of favor in America, and only about 4% of the public…
PDFs may have been introduced over thirty years ago, but they’re more popular than ever now—you (and your customers) probably use online PDFs more often than you think. From the menu at your favorite neighborhood restaurant to glitzy real estate brochures, online PDFs allow business owners to show off their publications in a modern, digital…
College promotional items can considerably boost your school’s reputation and recognition amongst prospective students. Around three-quarters of promotional product recipients quickly recall who gave them an item—meaning the next time they scrawl with your pen or sip from your mug, your institution will be on their minds. However, college promotional products aren’t simply handed out…